Fashion Advertising and Public Relations
Language: English
Published by Taylor and Francis, 2026
- Softcover
- New

Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
AbeBooks seller since June 11, 1999
Condition: New
US$ 64.07
Quantity: 3 available
Add to basketItem description from seller
Seller Inventory # GB-9781032840239
- Title
- Fashion Advertising and Public Relations
- Author
- Martina Topic-Rutherford
- Publisher
- Taylor and Francis
- Publication year
- 2026
- Condition
- New
- Binding
- PAP
- Language
- English
- ISBN 10
- 1032840234
- ISBN 13
- 9781032840239
- Item weight
- 530 grams
Fashion Advertising and Public Relations offers a historically grounded analysis of advertising and public relations in the fashion industry.
It provides an in-depth introduction to the history of styles and leading designer innovations in advertising from the early 1900s to the modern day, which took place in tandem with societal developments. The text aims to equip the reader with the cultural capital necessary to pursue a career in fashion communication by providing foundational knowledge of the fashion industry’s rich history. In line with this aim, it also covers a broad range of advertising and public relations practices in fashion, including fashion event management, press releases, digital media strategies, fashion magazine strategies, crisis communication, and CSR communication. A wealth of pedagogical features are included throughout the book, including reflection points, student exercises, and end-of-chapter discussion questions.
This unique textbook will be valuable for students of fashion marketing, business, and communication and for undergraduates studying public relations and advertising considering a career in fashion.
Comprehensive and ready-to-use instructor resources such as dedicated case studies for each chapter, assessment strategies, quizzes, essay topics and scenario assignments, are also offered online to augment teaching.
"Synopsis" may belong to another edition of this title.
About the Author
Martina Topić-Rutherford is a behavioral sociologist and mass communication scholar. She is currently an associate professor at the University of Alabama, College of Communication and Information Sciences, Department of Advertising and PR, US.
"About the title" may belong to another edition of this title.
PBShop.store UK
Fairford, GLOS, United Kingdom
AbeBooks seller since June 11, 1999
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