Fashion as Creative Economy (Paperback)

Daniel Strutt

ISBN 10: 1509553851 / ISBN 13: 9781509553853

Published by John Wiley and Sons Ltd, Oxford, 2022

About this Item

Paperback. Fashion is under the spotlight like never before. Activists call for environmental accountability, and wide-ranging debates highlight exploitation across global supply chains and the reliance on unpaid labour. Digital technology undermines traditional fashion companies, while small-scale independent fashion designers provide radical innovations in design and work in more socially inclusive ways. This book contributes to a new sociology of fashion. Focusing on the working lives of independent designers and based on ethnographic research and interviews carried out in London, Berlin and Milan, the authors consider the urban policy regimes in place in these cities. They analyse how these regimes shape the microenterprises and the emerging political economy, as well as the structures needed for designers to flourish. They also develop several key concepts the milieu of fashion labour, social fashion and fashion diversity and chart the new world of digital fashion-tech and e-commerce. Drawing on lessons from European initiatives and recognizing the capacity of microenterprises and start-ups to determine fashions future, the authors call for the industry to be significantly decentralized to ensure more diversity and less exclusivity. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9781509553853

Bibliographic Details

• Title: Fashion as Creative Economy (Paperback)
• Publisher: John Wiley and Sons Ltd, Oxford
• Publication Date: 2022
• Language: English
• ISBN 10: 1509553851
• ISBN 13: 9781509553853
• Binding: Paperback
• Condition: new

About this title

Synopsis

Fashion is under the spotlight like never before. Activists call for environmental accountability, and wide-ranging debates highlight exploitation across global supply chains and the reliance on unpaid labour. Digital technology undermines traditional fashion companies, while small-scale independent fashion designers provide radical innovations in design and work in more socially inclusive ways.

This book contributes to a new sociology of fashion. Focusing on the working lives of independent designers and based on ethnographic research and interviews carried out in London, Berlin and Milan, the authors consider the urban policy regimes in place in these cities. They analyse how these regimes shape the microenterprises and the emerging political economy, as well as the structures needed for designers to flourish. They also develop several key concepts – the ‘milieu of fashion labour’, ‘social fashion’ and ‘fashion diversity’ – and chart the new world of digital fashion-tech and e-commerce.

Drawing on lessons from European initiatives and recognizing the capacity of microenterprises and start-ups to determine fashion’s future, the authors call for the industry to be significantly decentralized to ensure more diversity and less exclusivity.

About the Author

Angela McRobbie is Emeritus Professor at Goldsmiths, University of London.
Daniel Strutt is Lecturer in Media, Communications and Cultural Studies at Goldsmiths, University of London.
Carolina Bandinelli is Associate Professor in Media and Creative Industry at the University of Warwick.