The Fashion Forecasters: A Hidden History of Color and Trend Prediction
Language: English
Published by Bloomsbury Visual Arts, 2018
- Softcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
Condition: New
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In English.
Seller Inventory # ria9781350017177_new
- Title
- The Fashion Forecasters: A Hidden History of Color and Trend Prediction
- Publisher
- Bloomsbury Visual Arts
- Publication year
- 2018
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1350017175
- ISBN 13
- 9781350017177
- Item weight
- 812 grams
The fashion business has been collecting and analyzing information about colors, fabrics, silhouettes, and styles since the 18th century - activities that have long been shrouded in mystery. The Fashion Forecasters is the first book to reveal the hidden history of color and trend forecasting and to explore its relevance to the fashion business of the past two centuries. It sheds light on trend forecasting in the industrial era, the profession's maturation during the modernist moment of the 20th century, and its continued importance in today's digital fast-fashion culture.
Based on in-depth archival research and oral history interviews, The Fashion Forecasters examines the entrepreneurs, service companies, and consultants that have worked behind the scenes to connect designers and retailers to emerging fashion trends in Europe, North America, and Asia. Here you will read about the trend studios, color experts, and international trade fairs that formalized the prediction process in the modern era, and hear the voices of leading contemporary practitioners at international forecasting companies such as the Doneger Group in New York and WGSN in London. Probing the inner workings of the global fashion system, The Fashion Forecasters blends history, biography, and ethnography into a highly readable cultural narrative.
"Synopsis" may belong to another edition of this title.
About the Author
Ben Wubs is Professor of International Business History at the Erasmus School of History, Culture and Communication in Rotterdam and an appointed Project Professor at the Graduate School of Economics at Kyoto University in Japan. In terms of research, he is engaged in projects on multinationals, business systems, transnational economic regions, Dutch-German economic relations, and the global fashion industry. His books include International Business and National War Interests: Unilever between Reich and Empire (2008) and (with Ralf Banken) The Rhine: A Transnational Economic History (2017).
"About the title" may belong to another edition of this title.
Ria Christie Collections
Uxbridge, United Kingdom
AbeBooks seller since March 25, 2015
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