Fashion Forward

Fashion Forward demystifies the exciting career of a fashion forecaster and fosters skills that will benefit any design professional. The book begins with an overview of fashion forecasting theories and concepts and then leads readers through a step-by-step guide to creating and presenting a forecast. The authors reveal the inner workings of global fashion forecasting through real-world examples and interviews with both influential forecasters and the designers who rely upon them. Fashion Forward enables readers to start spotting tomorrow’s trends today and compellingly communicate them―both visually and verbally―to inspire fashion innovators.

New to this Edition
- Current images and examples. Updated fashion photos to include current and trending images, professional presentations and forecast examples, plus new interviews and quotes.
- Covers the latest methods and technology. New coverage of social media, technology and data analytics practices in fashion forecasting.
- Enhanced global perspective. New content addressed the global apparel industry, emphasizes international forecasting firms, includes interviews with global forecaster and trend specialists, and more diverse images and examples throughout the book.
- Practical career information and hands-on application. Updated and expanded career opportunities sections and enhanced activities provide real-world simulations and insights.
- New online STUDIO resources offer students self-study quizzes, flashcards, additional projects and online resources.

This bundle includes Fashion Forward, 2nd Edition and Fashion Forward STUDIO Access Card.

Chelsea Rousso was born in Lower Burrell, Pennsylvania then moved to New York, New York, and lives and works in Lauderdale by the Sea, Florida. Rousso received a BFA from Pratt Institute in Fashion Design (1982) and an MFA in Interdisciplinary Art from Goddard College (2010). Rousso spent over 20 years as a fashion designer/design director in the New York fashion industry creating dresses and sportswear for major retailers such as Nordstrom, Bloomingdales, Macys, Coldwater Creek, and specialty boutiques around the globe. Following her designing career, Rousso shared her knowledge and experience with fashion students at several colleges in South Florida including The Art Institute of Fort Lauderdale and Miami Dade College. She teaches fashion and glass at her private studio in South Florida to aspiring fashion creators.
Rousso now combines her love of fashion and fused glass into a unique form of wearable glass including corsets, masks, and swimwear called “glasskinis”. Rousso held a wearable glass fashion show “Believe the Impossible: Glass Fashions in Wonderland” (January 22, 2022) at Wiener Museum of Decorative Arts in Dania Beach, Florida and Encore and Finale on April 1, 2022. Rousso held a virtual art show “Plunge into the Arts” at Plunge Beach Resort, Lauderdale by the Sea, Florida (May 22, 2020). Rousso held a wearable glass show at Benzaiten Art Center, Lake Worth, Florida (March 23, 2019).