Fashion Management. This item is unavailable.
Language: English
Published by Lannoo Publishers (Acc), 2014
- Softcover
- Used
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Softcover
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- Title
- Fashion Management
- Author
- Schramme, Annick,Rinaldi, Francesca,Nobbs, Karinna
- Publisher
- Lannoo Publishers (Acc)
- Publication year
- 2014
- Condition
- Very good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 9401412383
- ISBN 13
- 9789401412384
Who hasn't heard of the famous Antwerp Six? They have become recognized names in the fashion world and Belgium has plenty more budding new talent waiting to follow in their footsteps. However, the current economic climate is changing rapidly; globalization and growing competition are increasingly important factors to survival within this fast-moving industry. Luxury brands and major chain stores are taking over the market; digitalization and online sales are turning traditional-value chains on their head and the need for sustainability is becoming a priority.
This invaluable book offers the knowledge and skills that the fashion sector needs, to take advantage of these trends: financial management, internationalization strategies, fashion marketing and social media, production and distribution.
This invaluable book offers the knowledge and skills that the fashion sector needs, to take advantage of these trends: financial management, internationalization strategies, fashion marketing and social media, production and distribution.
"Synopsis" may belong to another edition of this title.
About the Author
Annick Schramme is a professor and the coordinator of the Masters course in Cultural Management at the University of Antwerp and the Antwerp Management School. She occupies various executive positions in the cultural sector in Belgium and The Netherlands.
Francesca Rinaldi studied economics at the Bocconi University in Milan. She does research on strategic management in the creative and fashion industry.
Karina Nobbs teaches Fashion marketing at GCU in London.
Francesca Rinaldi studied economics at the Bocconi University in Milan. She does research on strategic management in the creative and fashion industry.
Karina Nobbs teaches Fashion marketing at GCU in London.
"About the title" may belong to another edition of this title.