Fast Food Advertisements on Eight Year Old Malaysian Children

Obesity is a serious pandemic in the 20th century. It is the cause of cardiovascular disease, diabetes and cancer thus increasing the overall mortality and morbidity of both men and women. The purpose of the study is to delineate the influence of fast food advertisements in enticing 8 year old children to predispose them to consume fast food. Samples of 110 respondents from primary schools in Klang Valley were interviewed through questionnaires by using multi stages sampling method.

Vincent Leong is one of the Trainer Member of IMEXA. He is also the member of Institute of Marketing Malaysia. He is the Academic Director of IIC University of Technology and director of HB Academy. He co-authored numerous books on attitudes and behaviour.