The Fast Forward MBA in Marketing (Fast Forward MBA Series)
Language: English
Published by Wiley, 1997
- Softcover
- Used
Seller: ZBK Books, Carlstadt, NJ, U.S.A.ZBK Books
AbeBooks seller since March 10, 2023
Condition: Used - Very good
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Add to basketItem description from seller
Fast & Free Shipping – Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.
Seller Inventory # ZWV.0471166162.VG
- Title
- The Fast Forward MBA in Marketing (Fast Forward MBA Series)
- Author
- Murphy, Dallas
- Publisher
- Wiley
- Publication year
- 1997
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0471166162
- ISBN 13
- 9780471166160
When those big marketing decisions loom and success hangs in the balance, you need reliable, authoritative information immediately-not tomorrow, not next week, NOW! With The Fast Forward MBA in Marketing as your constant companion, you've got it!
In this resource you'll find clear, concise coverage of the complete range of essential marketing topics in a format designed especially for people who need answers quickly. You'll also find cutting-edge ideas from highly regarded thinkers and doers and the world's best MBA programs. This indispensable guide brings you:
* Essential marketing concepts-product, price, place, and promotion
* A rapid-fire overview of marketing innovations, technological breakthroughs, and important trends of the past decade
* The latest methods and suggestions for solving your toughest marketing problems
* Cutting-edge articles from Marketing Tools magazine that illustrate how successful entrepreneurs and businesses employ these concepts in the real world
* Multiple access points -index, cross-references, and icons - that lead you quickly to the answers you need
* A convenient format with short, lively entries that tell you what you need to know without bogging you down in theory
Whether you're a hard-driving entrepreneur, a busy marketing specialist or manager, or a recent graduate eager to make your way in the business world, The Fast Forward MBA in Marketing puts the knowledge you need where you need it most -right in the palm of your hand.
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ZBK Books is an online retailer that specializes in the acquisition, sale, and recycling of books & media. We are dedicated to promoting sustainability, reducing waste, supporting literacy & education by giving used books a second life. Actively managing a growing inventory of over 300,000 units, ZBK is now processing, distributing, and reselling over 5 Million units/year B2B/B2C.
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