Fast Moving Consumer Goods (FMCG): A Swot up

K. Jegatheesan Karuppiah (u. a.)

ISBN 10: 3330344148 / ISBN 13: 9783330344143

Published by LAP LAMBERT Academic Publishing, 2017

About this Item

Fast Moving Consumer Goods (FMCG): A Swot up | K. Jegatheesan Karuppiah (u. a.) | Taschenbuch | 124 S. | Englisch | 2017 | LAP LAMBERT Academic Publishing | EAN 9783330344143 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.

Seller Inventory # 109559077

Bibliographic Details

• Title: Fast Moving Consumer Goods (FMCG): A Swot up
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2017
• Language: English
• ISBN 10: 3330344148
• ISBN 13: 9783330344143
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 9D millimeters 220 millimeters width by 150 millimeters height by 9 millimeters depth
• Weight: 203 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

The main objective of the book is to create awareness among the consumers regarding Brand Preference of FMCG in the study area. Because The fast moving consumer goods (FMCG) segment is the fourth largest sector in the Indian economy. It has a strong MNC presence and is characterised by a well established distribution network, strong competition between the organised and unorganised segments and low operational cost. Fast Moving Consumer Goods are inevitable for the people in their day to day life. Therefore it is highly useful for the consumers to prefer the suitable brands according their requirements.

About the Author

Mr. K. Jegatheesan is Assistant Professor, Department of Commerce in Ayya Nadar Janaki Ammal College,Sivakasi, Tamilnadu. He published 49 Research Articles and 57 Papers Presented in National and International level. He is the Author of Two Books. At present One Minor Research Project is ongoing funded by University Grants Commission, New Delhi, India.