The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications

Internally generated growth accomplished thorugh product line renewal and new service development is essential to the long-term vitality of business across industries. The Fast Path to Corporate Growth takes on the challenge large corporations face in developing new product lines that address new market applications and provide new streams of revenue. Illustrating the author's framework for generating enterprise growth with in-depth examples of companies--including IBM, Honda, and Mars--the book shows how to leverage core technologies to new markets and to new uses. Many of these examples contain templates that readers can use in their own projects. This comprehensive guide to growth will appeal to R&D practitioners, new business development strategists, product managers, and to students in engineering management, innovation management, and corporate strategy.

Marc H. Meyer Matthews Distinguished University Professor and Department Chair, Entrepreneurship and Innovation Group of the the College of Business at Northeastern University.