Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
Markides, C. C. and Geroski, P. A .
Language: English
Published by Jossey-Bass, 2005
- Hardcover
- Used
Seller: Anybook.com, Lincoln, United KingdomAnybook.com
AbeBooks seller since December 22, 1999
Condition: Used - Good
US$ 3.48
Quantity: 1 available
Add to basketItem description from seller
This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780787971540.
Seller Inventory # 8841526
- Title
- Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
- Author
- Markides, C. C. and Geroski, P. A .
- Publisher
- Jossey-Bass
- Publication year
- 2005
- Condition
- Good
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0787971545
- ISBN 13
- 9780787971540
- Item weight
- 450 grams
- Seller catalogs
- Business
If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast seconds") than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator.
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"Synopsis" may belong to another edition of this title.
About the Author
The Authors
Constantinos C. Markides is professor of strategic and international management and holds the Robert P. Bauman Chair of Strategic Leadership at the London Business School. He is the author of numerous articles and books, including All the Right Moves: A Guide to Crafting Breakthrough Strategy, and is coeditor of Strategic Thinking for the Next Economy from Jossey-Bass.
Paul A. Geroski was until recently professor of economics at the London Business School. His research interests were innovation, competitive strategy, and competition policy. He is currently the chairman of the Competition Commission in the United Kingdom.
"About the title" may belong to another edition of this title.
Anybook.com
Lincoln, United Kingdom
AbeBooks seller since December 22, 1999
Shipping rates from United Kingdom to U.S.A.
| Item | 5 to 10 business days | 1 to 3 business days |
|---|---|---|
| First item | US$ 18.32 | US$ 42.30 |
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Based in central Lincoln, Anybook Ltd. sells exclusively on line. We specialise in academic works. All our books are in good condition or better, unless otherwise described. We will respond to your enquiry promptly and mail books out within 24 hours of receiving payment. We use Royal Mail and other reputable couriers at greatly discounted postage rates. If you find cheaper postage from the UK, we'll match it. Remember if you are unsatisfied in any way with any purchase, we will give you a complete and unconditional refund. All books are hand wrapped. All e-mails answered personally. All books are offered subject to being unsold.…
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Anybook Ltd.
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Lincolnshire, United Kingdom PE24 5EY
Terms of sale
Anybook Ltd is a company registered in England and Wales. Company Registration Number: 3692291. VAT Number: GB753406145. Share Capital GBP100.
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