Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets (Jā "B US nonā "Franchise Leadership)

Constantinos C. Markides, Paul A. Geroski

ISBN 10: 0787971545 / ISBN 13: 9780787971540

Published by John Wiley & Sons, 2004

About this Item

Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets (Jā "B US nonā "Franchise Leadership) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

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Bibliographic Details

• Title: Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets (Jā "B US nonā "Franchise Leadership)
• Publisher: John Wiley & Sons
• Publication Date: 2004
• Language: English
• ISBN 10: 0787971545
• ISBN 13: 9780787971540
• Binding: Hardcover
• Condition: Very Good

About this title

Synopsis

Discover why being a "fast second" is often more financially rewarding than being at the cutting edge.

If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being "fast seconds") than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator.

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About the Author

The Authors

Constantinos C. Markides is professor of strategic and international management and holds the Robert P. Bauman Chair of Strategic Leadership at the London Business School. He is the author of numerous articles and books, including All the Right Moves: A Guide to Crafting Breakthrough Strategy, and is coeditor of Strategic Thinking for the Next Economy from Jossey-Bass.

Paul A. Geroski was until recently professor of economics at the London Business School. His research interests were innovation, competitive strategy, and competition policy. He is currently the chairman of the Competition Commission in the United Kingdom.