In the myth of Sisyphus, the punishment was not the labor of rolling the boulder, but rather the futility of watching it roll back down and having to start again. Today, in the age of rapid technological transformation, we face a similar situation, only now our tools are faster, smarter, and more efficient. Yet the essential struggle remains: Technology does not answer our deepest existential questions; it amplifies them.

This book explores how digitalization is a profound reconfiguration of what it means to be human, not merely a technical revolution. By integrating philosophy, psychology, sociology, anthropology, history, and ethics, the book reveals how screens, algorithms, artificial intelligence, and platform economies reshape our reality, relationships, and sense of self.

Rather than offering a single, linear narrative, this multidisciplinary exploration acknowledges the complexity of our digital age. The book argues that technology is not merely something we use but also something through which we reconstruct ourselves—both empowered and constrained, active and passive, creators and subjects of a new existential order.

Provocative and deeply reflective, this book invites readers to confront the radical transformations of subjectivity in our time and rethink how meaning is forged in the digital age.

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