Title: The Father of Bank Marketing: Oral History Transcript: Wells Fargo Bank, 1960-1982; Bank of America, 1987-1996 / 2005
Publisher: Legare Street Press
Publication Date: 2023
Language: English
ISBN 10: 1020810939
ISBN 13: 9781020810930
Binding: Hardcover
Condition: New

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This oral history transcript chronicles the life and work of George D. Rueff, who is known as the father of bank marketing. Rueff spent more than two decades as an executive in several major financial institutions, including Wells Fargo Bank and Bank of America. In this transcript, he discusses his career, the evolution of bank marketing, and the challenges he faced along the way.

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