The Father of Bank Marketing: Oral History Transcript: Wells Fargo Bank, 1960-1982; Bank of America, 1987-1996 / 2005

Rosenberg, Richard M; LaBerge, Germaine

ISBN 10: 1020810939 / ISBN 13: 9781020810930

Published by Legare Street Press, 2023

About this Item

Seller Inventory # I-9781020810930

Bibliographic Details

• Title: The Father of Bank Marketing: Oral History Transcript: Wells Fargo Bank, 1960-1982; Bank of America, 1987-1996 / 2005
• Publisher: Legare Street Press
• Publication Date: 2023
• Language: English
• ISBN 10: 1020810939
• ISBN 13: 9781020810930
• Binding: Hardcover
• Condition: New

About this title

Synopsis

This oral history transcript chronicles the life and work of George D. Rueff, who is known as the father of bank marketing. Rueff spent more than two decades as an executive in several major financial institutions, including Wells Fargo Bank and Bank of America. In this transcript, he discusses his career, the evolution of bank marketing, and the challenges he faced along the way.

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