The Fax Club Experiment: A crazy idea. It shouldn't have worked. But it did.

What if the breakthrough you need is hiding in a question you haven’t asked yet?

Every Friday for a full year, 100 strangers received a counterintuitive question by fax machine.
Everyone was anonymous and known only by a number.
The simplicity of it created honesty, depth and surprising clarity.

The questions weren’t easy.

If you could only work 3 hours a day, what would have to change?
Who do you counterintuitively need to spend more time with?
Under what circumstances is lying okay?

By week 52, only 32 of the original 100 were still participating.
This book contains the most thought provoking answers from that year.

Readers say:

⭐ “I read the entire book in one sitting.”
⭐ “Essential reading for anyone in a position of influence.”
⭐ “This book changed the way I think.”

Inside, you’ll find 52 questions that will make you rethink:

• how you work
• who you spend time with
• what success really means
• the stories you tell yourself
• what you might be avoiding

Alongside each question are honest, unpolished answers from founders, parents, artists, leaders and people navigating real life. The anonymity allowed them to think and write with a freedom we rarely give ourselves.

This book is for you if:

• You are tired of shallow answers to deep problems
• You want fresh and creative ways to approach challenges
• You want more meaning and less noise
• You feel that slowing down might reveal something important

The Fax Club Experiment is a book you return to whenever you need clarity, courage or a new way of seeing.

Your next breakthrough starts with a better question.