Feedback Reimagined Transform

Discover how to provide feedback that’s human, energizing, and effective.

You’ve probably experienced the discomfort of receiving or giving feedback. It’s no surprise that research confirms traditional feedback models are broken, often causing more harm than good. If you’re a leader, coach, or leadership development professional feeling stuck on how to best retain and develop talent, Feedback Reimagined will show you the way. Inside these pages, executive coaches Pete Berridge and Jen Ostrich invite you to reimagine a new way of experiencing feedback that creates more empowered and engaged workforces.

Grounded in the science of positive psychology and social support, the Shift Positive® Method will teach you how to:

Discern what makes your current approach to feedback ineffective and why
Engage in transparent feedback that is psychologically safe
Use the science of positive psychology and social support for better results
Build a culture of two-way accountability and allyship
Create a shift in mindset that positively impacts employee engagement across the entire organization

Pete Berridge, MAPP, PCC, Co-founder, CEO, Change Positive, LLCPeter Berridge is an accomplished coach and facilitator who utilizes the sciences of Positive Psychology and executive coaching to help individuals, teams, and organizations be more engaged, effective, and productive. Pete became a certified coach through the Hudson Institute of Santa Barbara and is adjunct faculty with the Center for Coaching Organizations. He is one of the first 200 people in the world with a Master of Applied Positive Psychology (MAPP) degree from the University of Pennsylvania, the study of human strengths and well-being, and employs proven methods to promote the flourishing of people, organizations, and communities. It is with this training that the Shift Positive 360 was born. Pete was determined to bring the benefits of Positive Psychology into the feedback process, which led him to co-create Change Positive, LLC. Pete has 25+ years of coaching (more than 5,000 hours of individual coaching), facilitation, and Human Resources leadership experience. Pete's passion is coaching senior executives, rising leaders, teams, and organizations that are navigating challenges and charting new directions. When he's not exercising his passion for coaching, he's either whittling a bird out of wood or enjoying the sunset over a Minnesota lake with his Labrador, Lloyd, and incredible wife, Jenny.

Jen Ostrich, PCC, CEO, Grow CollectiveJen is a skillful executive coach, facilitator, speaker, and now author. As the CEO of the Grow Collective, she leads the charge in coaching, creating, and facilitating content that empowers leaders and teams. Her grow-effect model leverages both psychology and neuroscience to unlock one's ability to grow to thrive. Through intuitive brain-based coaching, strategic thinking, and authentic communication, Jen brings a unique ability to think like a coach, a business, and a brand. Jen began coaching on her own in 2012 when she launched ostrich coaching + consulting, focused on developing creative leaders in the advertising industry (after a 14-year career in the business). In 2016, she co-created and launched the Shift Positive Method, a revolutionary approach to feedback grounded in Positive Psychology + Allyship, making it highly effective. In 2021, Jen was named one of the Top 20 Coaches in Austin, Texas, by Influence Digest. Jen was trained at the prestigious Hudson Institute in 2011 and today is a PCC level coach through the ICF. Since 2017 she's been an active certified practitioner and huge believer in the Integrative9 Enneagram. Additionally, she is a graduate of the School of Communications at the Pennsylvania State University with a BA in Advertising/PR and a minor in Business. In her free time, she can be found at a 5:30 a.m. CrossFit class or eating her way through Austin with her outrageously handsome Vizsla/Lab mix, Koko.