The Feeling of Risk. New Perspectives on Risk Perception.

Slovic, Paul

ISBN 10: 1849711496 / ISBN 13: 9781849711494

Published by Taylor & Francis Ltd, 2010

About this Item

Explores the conception of 'risk as feelings' and examines the interaction of feeling and cognition in the perception of risk. This book highlights perspectives on risk arising from cultural worldviews and concerns about specific hazards pertaining to blood transfusion, biotechnology, prescription drugs, smoking, terrorism, and nanotechnology. Series: Earthscan Risk in Society. Num Pages: 456 pages, Figures, tables, graphs, index. BIC Classification: GPQD; JMQ. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 236 x 164 x 39. Weight in Grams: 824. . 2010. Hardback. . . . .

Seller Inventory # V9781849711494

Bibliographic Details

• Title: The Feeling of Risk. New Perspectives on Risk Perception.
• Publisher: Taylor & Francis Ltd
• Publication Date: 2010
• Language: English
• ISBN 10: 1849711496
• ISBN 13: 9781849711494
• Binding: Hardcover
• Condition: New

About this title

Synopsis

The Feeling of Risk brings together the work of Paul Slovic, one of the world's leading analysts of risk, to describe the extension of risk perception research into the first decade of this new century.

In this collection of important works, Paul Slovic explores the conception of 'risk as feelings' and examines the interaction of feeling and cognition in the perception of risk. He also examines the elements of knowledge, cognitive skill, and communication necessary for good decisions in the face of risk.

The first section of the book looks at the difficulty of understanding risk without an emotional component, for example that disaster statistics lack emotion and thus fail to convey the true meaning of disasters and fail to motivate proper action to prevent them. The book also highlights other important perspectives on risk arising from cultural worldviews and concerns about specific hazards pertaining to blood transfusion, biotechnology, prescription drugs, smoking, terrorism, and nanotechnology.

Following on from The Perception of Risk (2000), this book presents some of the most significant research on risk perception in recent years, providing essential lessons for all those involved in risk perception and communication.

About the Author

Paul Slovic is a founder and President of Decision Research, a non-profit research organization investigating human judgment, decision-making, and risk. He is also a Professor in the Department of Psychology, University of Oregon and a past President of the Society for Risk Analysis.