Female Consumer Behavior: Regarding Apparel Cloth

The objective is to study of female consumers’ perception regarding functional and psychological attributes govern a consumer’s choice of an Apparel Retail Outlet. We also study reasons behind buying branded apparels. Toward this we first make specific research hypotheses based on the functional and psychological attributes. Next we describe the descriptive design used to test these hypotheses. Then we have used non probability convenience sampling method and the sample size taken is 134 female respondents. This project is about the female consumer behavior for organized apparel store and for this we have used the Questionnaire survey method for the research purpose. Then the results, based on analysis of data collected are presented. Finally, we conclude our objectives based on result of analysis.

Mr. Bhagvan Karnavat is a man with bright academic career. He is Currently Lecturer in MBA Program at Department of Business Management, Hemchandracharya North Gujarat University, Patan – Gujarat (INDIA). He has also presented his research work in National and International conference. He has also published research paper in noted referred journal