Conforme au r�f�rentiel de 1re et 2e ann�es de BTS MUC, cet ouvrage offre l'essentiel de ce qu'il faut savoir pour r�viser et pr�parer efficacement les �preuves du BTS.

Cet ouvrage est structur� en trois parties :

management et gestion des unit�s commerciales,
gestion de la relation commerciale
d�veloppement de l'unit� commerciale.
Il inclut :

des fiches de cours structur�es par un plan tr�s clair et illustr�es par des sch�mas.
un lexique et une pr�sentation de l'�preuve avec des conseils m�thodologiques pour chaque partie.

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Fiches BTS muc Collection Reflexe

Collet, Marie-Paule; Adjemian-Jarrin, Sonia; Basile, Marceline; Bontoux, Chantal; Cirillo, Florence; Paulet, Jean-Luc

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