A Field Guide to Creativity (Paperback)

William Erik Evans

ISBN 13: 9798995095385

Published by Raven and Grace Press, 2026

About this Item

Paperback. In A Field Guide to Creativity, creative leader Erik Evans (Founder of The Story Workshop) provides a structured, heart-led roadmap for anyone looking to reignite their passion or navigate the complexities of a professional creative life. Drawing on over twenty years of experience leading teams for global powerhouses-including Pixar, Facebook, and Salesforce-Erik translates high-level creative leadership into actionable strategies for the individual creator.This interactive book moves through the Hero's Journey, utilizing a series of "Field Assignments" to guide the reader through three distinct phases of growth: Dream Bigger: Strategies for identifying mentors and mapping out a bold new creative vision.Inner Compass: Tools for pausing and pivoting after a career crash or period of burnout, focusing on reclaiming one's "kind of weird."Mad Skills: Exercises focused on honing craft, stacking small wins, and building a super robot to sustain long-term momentum.Presented as both a compass and a playground, A Field Guide to Creativity is an essential resource for designers, artists, and creative directors who seek to trade defensive cynicism for new sincerity. With its emphasis on practical reflection and iterative building, it is an ideal tool for individual growth or group-based professional development and suitable for corporate gift-giving and independent bookstores. A veteran creative leader from Pixar and Facebook offers a structured, heart-led roadmap to reignite your passion, overcome burnout, and build a thriving professional creative life. Your journey to bigger dreams and mad skills starts here. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9798995095385

Bibliographic Details

• Title: A Field Guide to Creativity (Paperback)
• Publisher: Raven and Grace Press
• Publication Date: 2026
• Language: English
• ISBN 13: 9798995095385
• Binding: Paperback
• Condition: new

About this title

Synopsis

Reignite Your Creative Spark with a Pro Who’s Been There.

Whether you are a professional feeling the weight of burnout, an aspiring artist looking for a starting line, or a creative leader navigating a major transition, The Field Guide to Creativity is your compass for the journey ahead.

Written by Erik Evans, founder of The Story Workshop, this hands-on, heart-led workbook encourages you to reconnect with your creativity while sharing the ups and downs of a twenty-year career. Having led creative teams for global powerhouses like Pixar, Facebook, and Salesforce, Erik shares the hard-won lessons from forty-eight different jobs, countless launches, and the inevitable crashes that come with creativity.

This Guide is Your Compass and Your Playground

Structured around the Hero’s Journey, this book helps you identify which "Creative Era" you currently experience:

• Dream Bigger: Break through cynicism, find your mentors, and map out a bold new vision.
• Inner Compass: Pause, pivot, and reconnect with your authentic "weirdness" after a setback.
• Mad Skills: Build your Super Robot, stack your wins, and return with the creative elixir that only you can provide.

Inside, you’ll find:

• Field Assignments: Interactive exercises like the Cynicism Detox and Mining Early Loves to help you uncover your unique voice.
• Practical Wisdom: Real-world strategies for building teams, mentoring others, and sustaining a creative practice for the long haul.
• A Call to Rebellion: Trading defensive cynicism for "New Sincerity" and vulnerability.

Stop waiting for inspiration to strike. Creativity is a daily practice, and The Field Guide to Creativity gives you the tools, space, and permission to start.

Perfect for:

Artists and designers seeking professional growth without losing their soul.
Creative Directors and managers looking to lead with more vision and passion.
Anyone in-between careers looking for a practical map to their next big thing.