A Field Guide to Creativity

Reignite Your Creative Spark with a Pro Who’s Been There.

Whether you are a professional feeling the weight of burnout, an aspiring artist looking for a starting line, or a creative leader navigating a major transition, The Field Guide to Creativity is your compass for the journey ahead.

Written by Erik Evans, founder of The Story Workshop, this hands-on, heart-led workbook encourages you to reconnect with your creativity while sharing the ups and downs of a twenty-year career. Having led creative teams for global powerhouses like Pixar, Facebook, and Salesforce, Erik shares the hard-won lessons from forty-eight different jobs, countless launches, and the inevitable crashes that come with creativity.

This Guide is Your Compass and Your Playground

Structured around the Hero’s Journey, this book helps you identify which "Creative Era" you currently experience:

• Dream Bigger: Break through cynicism, find your mentors, and map out a bold new vision.
• Inner Compass: Pause, pivot, and reconnect with your authentic "weirdness" after a setback.
• Mad Skills: Build your Super Robot, stack your wins, and return with the creative elixir that only you can provide.

Inside, you’ll find:

• Field Assignments: Interactive exercises like the Cynicism Detox and Mining Early Loves to help you uncover your unique voice.
• Practical Wisdom: Real-world strategies for building teams, mentoring others, and sustaining a creative practice for the long haul.
• A Call to Rebellion: Trading defensive cynicism for "New Sincerity" and vulnerability.

Stop waiting for inspiration to strike. Creativity is a daily practice, and The Field Guide to Creativity gives you the tools, space, and permission to start.

Perfect for:

Artists and designers seeking professional growth without losing their soul.
Creative Directors and managers looking to lead with more vision and passion.
Anyone in-between careers looking for a practical map to their next big thing.