Field Guide to Nonprofit Program Design, Marketing and Evaluation

The most important goal for any nonprofit today is to prove that it consistently provides extremely useful services to its community. Otherwise, the nonprofit will not get the support and funding so critical to its very existence. Thus, the activities of program design, marketing and evaluation have never been more important to nonprofits! This guidebook provides clear and comprehensive guidelines for all of the most important aspects of designing, marketing and evaluating a program. Guidelines are written in an easy-to-implement style, resulting in a highly practical resource that can be referenced at any time during the life of a nonprofit program. Consultants and leaders can apply this book with nonprofits to: 1. Develop well-designed programs guaranteed to meet the needs of clients. 2. Develop very credible nonprofit business plans and fundraising proposals. 3. Ensure focused and effective marketing, sales, advertising and promotions. 4. Evaluate effectiveness and efficiencies of current programs. 5. Evaluate program performance against program goals and outcomes. Includes numerous worksheets. They can be downloaded from the Web, too.