The Field Guide to Supergraphics (Hardcover)

Sean Adams

ISBN 10: 0500021341 / ISBN 13: 9780500021347

Published by Thames & Hudson Ltd, London, 2018

About this Item

Hardcover. The definition of a supergraphic has changed over the last twenty years. Once, only a large decorative design on a wall or building was a supergraphic. Today it encompasses architectural delineation wayfinding and identifying signage, illustrative murals, and branding elements. A supergraphic can take the form of an enormous logo on the side of a building, a wall of multi-colored squares, or an oversized restroom symbol. Digital technology now allows for interaction and screen-based media on a large scale. The audience can now truly communicate with an architectural space in a unique and personal manner. The difference between a large overwrought design on the wall and a successful supergraphic is typically based on two points: a strong concept, and interaction with the architecture, light and space. Many people can paint stripes on a wall. But a designer can use the entire volume, sense place, context and changing environment to create a story with words, colour and shapes. This book includes examples of the best supergraphics internationally. These are evidence of the sense of delight when a beautifully crafted graphic solution and smart concept are married to remarkable architecture. Award-winning designer Sean Adams presents over 100 case studies of environmental graphics and murals from around the world. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Seller Inventory # 9780500021347

Bibliographic Details

• Title: The Field Guide to Supergraphics (Hardcover)
• Publisher: Thames & Hudson Ltd, London
• Publication Date: 2018
• Language: English
• ISBN 10: 0500021341
• ISBN 13: 9780500021347
• Binding: Hardcover
• Condition: new

About this title

Synopsis

The definition of a supergraphic has changed over the last twenty years. Once, only a large decorative design on a wall or building was a supergraphic. Today it encompasses architectural delineation wayfinding and identifying signage, illustrative murals, and branding elements. A supergraphic can take the form of an enormous logo on the side of a building, a wall of multi-colored squares, or an oversized restroom symbol. Digital technology now allows for interaction and screen-based media on a large scale. The audience can now truly communicate with an architectural space in a unique and personal manner. The difference between a large overwrought design on the wall and a successful supergraphic is typically based on two a strong concept, and interaction with the architecture, light and space. Many people can paint stripes on a wall. But a designer can use the entire volume, sense place, context and changing environment to create a story with words, colour and shapes. This book includes examples of the best supergraphics internationally. These are evidence of the sense of delight when a beautifully crafted graphic solution and smart concept are married to remarkable architecture.Table of ContentsIntroduction Types of Supergraphics Corporate Projects Wayfinding Projects Retail Projects Cultural Projects Civic Projects List of Contributors