Fila Timelapse

Angelo Flaccavento

ISBN 10: 8891838942 / ISBN 13: 9788891838940

Published by Rizzoli International Publications Mai 2024, 2024

About this Item

Neuware - The rich archive of the sports and fashion brand is revealed through a fluid, unexpected book that retraces its history through a sort of time-lapse.A visual narrative that recapitulates FILA s 110 years of history through short circuits and jumps in space and time, the volume is an enormous, fluid time-lapse that reveals its meaning in the unexpected contrast of archival images. FILA was the first brand to leave the playing field, whatever it was, to enter into everyday life, as well as the collective imagination of the Italian and international public. The driving force and testimonials came from the sports figures themselves, rising to a level of fame comparable to that of rock stars. Associating a wide variety of materials, from catalog images to rotogravures, in Timelapse, FILA s supremacy within the sport/lifestyle crossover emerges in and of itself, with the evidence of a pop document.The visual story is interspersed with texts that act as a magnifying glass on the succession of images, triggering reflections on its history (by Marta Franceschini, Carlo Antonelli, Matteo Codignola, Emanuele Coccia, Michele Galluzzo, Lorenzo Ottone, and Angelo Flaccavento). A collection of narrative texts focuses on the value of certain objects or items that marked FILA s history (Karl Holmqvist on Björn Borg, Silvia Calderoni on Greg Louganis, Jeph Button on Reinold Messner, HB Hoyo on Giovanni Soldini, Rahim Attarzadeh on Gosha Rubchinskiy, and Charlie Fox on FILA shoes).

Seller Inventory # 9788891838940

Bibliographic Details

• Title: Fila Timelapse
• Publisher: Rizzoli International Publications Mai 2024
• Publication Date: 2024
• Language: English
• ISBN 10: 8891838942
• ISBN 13: 9788891838940
• Binding: Buch
• Condition: Neu
• Dimensions: 323W x 241H x 18D millimeters 323 millimeters width by 241 millimeters height by 18 millimeters depth
• Weight: 1365 grams

About this title

Synopsis

The rich archive of the sports and fashion brand is revealed through a fluid, unexpected book that retraces its history through a sort of time-lapse.

A visual narrative that recapitulates FILA’s 110 years of history through short circuits and jumps in space and time, the volume is an enormous, fluid time-lapse that reveals its meaning in the unexpected contrast of archival images. FILA was the first brand to leave the playing field, whatever it was, to enter into everyday life, as well as the collective imagination of the Italian and international public. The driving force and testimonials came from the sports figures themselves, rising to a level of fame comparable to that of rock stars. Associating a wide variety of materials, from catalog images to rotogravures, in Timelapse, FILA’s supremacy within the sport/lifestyle crossover emerges in and of itself, with the evidence of a pop document.

The visual story is interspersed with texts that act as a magnifying glass on the succession of images, triggering reflections on its history (by Marta Franceschini, Carlo Antonelli, Matteo Codignola, Emanuele Coccia, Michele Galluzzo, Lorenzo Ottone, and Angelo Flaccavento). A collection of narrative texts focuses on the value of certain objects or items that marked FILA’s history (Karl Holmqvist on Björn Borg, Silvia Calderoni on Greg Louganis, Jeph Button on Reinold Messner, CB Hoyo on Giovanni Soldini, Rahim Attarzadeh on Gosha Rubchinskiy, and Charlie Fox on FILA shoes).

About the Author

Angelo Flaccavento is one of Italy’s most successful fashion journalists. He regularly works as a contributing editor for numerous media outlets including the Business of Fashion, Il Sole 24 Ore, D, System, Self Service, Pop, and Arena Homme +.