FinTech Strategy: Linking Entrepreneurship, Finance, and Technology (Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth)

Reyes-Mercado, Pável

ISBN 10: 3030539474 / ISBN 13: 9783030539474

Published by Palgrave Macmillan, 2022

About this Item

Seller Inventory # I-9783030539474

Bibliographic Details

• Title: FinTech Strategy: Linking Entrepreneurship, Finance, and Technology (Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth)
• Publisher: Palgrave Macmillan
• Publication Date: 2022
• Language: English
• ISBN 10: 3030539474
• ISBN 13: 9783030539474
• Binding: Soft cover
• Condition: New

About this title

Synopsis

This book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions. It discusses entry, competition, and growth strategies based on new business models enacted by current FinTech ventures. An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments produces a framework based on effectuation, resulting in a final discussion of the broad societal outcomes of FinTech related to financial inclusion, the digital divide, and the UN’s Sustainable Development Goals. This book, linking theory with practical application, offers scholars a comprehensive strategic view on FinTech from effectual, causal, and entrepreneurial innovation standpoints.

About the Author

Pável Reyes-Mercado is professor at Universidad Anáhuac, Mexico, where his research focuses upon the adoption of innovations, technology-enabled marketing, and entrepreneurial marketing. He is the author of Eco-Innovations in Emerging Markets and co-editor of Reverse Entrepreneurship in Latin America.