This book explores how the problem of global sustainability could turn into a major force for innovation leading to enhanced firm performance. It addresses whether proactive environmental strategy and innovation are integrated with a firm’s performance. The goal of this book is to advance the rapidly developing field of sustainable business beyond the straightforward logic of cost, waste and risk reduction.

The authors offer significant insight into how internal―life cycle design―and external―image and reputation―innovation strategies serve to mediate and possibly reinforce one another by investigating the relationship between proactive environmental strategy and innovation in relation to firm performance. The book includes empirical research, case studies and real-world examples as well as lessons learned from the successful and unsuccessful transformation initiatives of numerous international companies.

This book is primarily aimed at an academic audience of scholars, researchers and advanced students in the fields of finance, economics, sustainability, innovation and environmental studies and will also appeal to practitioners and industry experts in these areas.

About the Author

Sonal Trivedi is an Associate Professor, School of Management & Commerce, Manav Rachna University, Faridabad, Haryana, India.

Balamurugan Balusamy is an Associate Dean student at Shiv Nadar University, Delhi-NCR.

Krishnaraj Nagappan (Member, IEEE) is a Professor in the Department of Networking and Communications, Kattankulathur Campus, SRM Institute of Science and Technology (formerly known as SRM University), Chennai, India.

Dinesh Krishnan Subramaniam is an Assistant Professor with CSE at the B V Raju Institute of Technology, India.

Daniel Arockiam is Associate Professor in Computer Science & Engineering at the Amity School of Engineering and Technology (ASET), Amity University Madhya Pradesh, India.

"About this title" may belong to another edition of this title.

Store Description

Professional Book Seller offering fast shipping and hassle-free returns for every order. Our 100% satisfaction policy guarantees that you get the best product and the best service at the best price!

Visit Seller's Storefront

Seller's business information

Basi6 International LLC
1018 Camino Lago, Irving, TX, 75039, U.S.A.

Sale & Shipping Terms

Terms of Sale

Professional Book Seller shipping from Multiple Locations Worldwide for fastest delivery possible!

Shipping Terms

All orders shipped via FedEx or DHL and delivered to your doorstep within 3-5 days. We do not ship to P.O.Boxes and a proper street address must be provided to avoid any delays.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	5 to 14 business days	3 to 6 business days
First item	US$ 0.00	US$ 0.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.