Financial Analysis. A Managerial Introduction

The aim of this book are to show how more effective decisions can be made by obtaining better financial information and to explain much of the jargon associated with financial matters. The book's approach has a number of important characteristics: It offers a managerial orientation. It focuses on the meaning of financial analysis in a managerial context. It emphasises action following diagnosis involving identification of alternative courses of action and their evaluation before and after implementation. Exercises at the end of each chapter, an appendix on the institutional framework of accounting and a Glossary are features of Financial Analysis. The book is aimed at students who need to be 'financially literate'. particularly those taking degree and diploma courses in business and management as well as in marketing, catering or engineering management. In addition it is suitable for managers who have had little or no financial training. Couple of creases to corner front cover.