Paperback. Pages Number: 294 Language: Chinese. Publisher: Peking University Press Pub. Date :2008-05-01. financial enterprise marketing management to the modern marketing concept as a guide to innovation for the purpose of the system. pragmatic study of the financial enterprises to adapt to changing market conditions and competitive advantage of the financial marketing strategy and tactics choice. Book in explaining the basic theory of financial marketing and its recent practice. based on th.

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Bibliographic Details

Title: Financial Management series of textbooks: Financial Enterprise Marketing Management(Chinese Edition)
Publisher: Peking University Press Pub . Date :2008-05-01
Publication Date: 2008
Language: Chinese
ISBN 10: 7301128789
ISBN 13: 9787301128787
Binding: paperback
Condition: New

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