Financial Times Essential Guide to Writing a Business Plan, The: How to win backing to start up or grow your business (The FT Guides)

In one engaging, outcome-oriented book, The FT Essential Guide to Writing a Business Plan gives you:

• The essential knowledge you need to write a winning business plan – quickly and without fuss
• Guidance on how to focus throughout on the plan’s purpose – to win backing
• Samples of what a good plan looks like, so you can benchmark your own as you write it
• Checklists, tips, examples and milestones to ensure you’re on target
• Prompts to reflect on, evaluate and learn from your experience

With advice that’s instantly applicable, whether your business is a start-up or a more established company looking to grow, this is the one guide you need to create a credible and persuasive plan.

Vaughan Evans is an independent strategy consultant, prolific writer and dynamic speaker(www.vaughanevansandpartners.com). He has specialised in strategy and business planning for business clients, small and large, and strategic due diligence for private equity clients over four decades. He is also the author of FT Publishing titles: FT Essential Guide to Writing a Business Strategy, Key Strategy Tools, 25 Need to Know Strategy Tools and Strategy Plain and Simple.