(Pearson Education) A handbook for managers, written in a new spirit of dynamism and questions rather than rationalism and answers. Examines emergent management thinking and brings together a plethora of ideas, prompting further questions and explorations. Previous edition: c1995.
Stuart Crainer's book credits include Key Management Ideas, The Management Century, The Ultimate Business Library, The Tom Peters Phenomenon, and many more. He writes a column for the London Times and the American Management Association's MWorld, and contributes to magazines worldwide including the BA in-flight publication Business Life, Strategy & Business, Business 2.0, The Industry Standard, Across the Board, Hemispheres, and Internet Business.