Financing Sport

Language: English

Published by GAZELLE BOOK SERVICES Aug 2003, 2003

1885693389 / 9781885693389

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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Neuware - The contemporary sport manager must be an entrepreneur who uses marketing and financing skills to yield optimum social and economic benefits. Financing Sport Second Edition provides the most in-depth exploration of traditional and innovative revenue acquisition methods for sport organisations. The first edition of this groundbreaking text published in 1995 has been adopted in universities throughout the world and has been translated into Chinese and Japanese. Rather than simply updating sections of various chapters -- common to most new editions -- the authors approached each chapter as though writing the book for the first time. The business of sport is fast paced and ever changing. The content of the Second Edition captures the many new and creative ideas managers in sport organisations have implemented in response to their dynamic work environment. The second edition also maintains its original focus on conventional income sources available to sport organisations including ticket sales premium seating options concessions and the sale and execution of corporate sponsorships. The book maintains a strong practical orientation. Numerous vignettes or mini-cases drawn from actual practice are interspersed throughout the book. Students enjoy knowing how capital financing and revenue acquisition practices are actually being used by sport organisations; therefore the authors include numerous real-world examples to illustrate many of the best practices employed by sport managers. This 'nuts and bolts' treatment allows readers to confidently transfer the methods to effective practice.…

Seller Inventory # 9781885693389

Title
Financing Sport
Author
Dennis R Howard
Publisher
GAZELLE BOOK SERVICES Aug 2003
Publication year
2003
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1885693389
ISBN 13
9781885693389
Edition
2nd Edition
Item weight
1,699 grams
Dimensions
290 x 226 x 37 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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