The new edition of Financing Sport further solidifies its standing as the most authoritative text on sport finance. Authors Dennis R. Howard and John L. Crompton have completely reorganized and revised this popular textbook.

The third edition provides detailed coverage of the current financial issues and challenges facing managers in professional, collegiate, and non-profit sport agencies. Expert practitioners also provide content in key areas such as ticket sales, licensing, and media rights.
Section I: Sport Finance Trends and Challenges
Section II: Economic Rationales for Public Investments in Sport Venues and Events
Section III: Primary Sources of Capital Funding
Section IV: Revenue from Enterprise Sources

About the Author

Dennis R. Howard is a Philip H. Knight Professor of Business at the University of Oregon s Lundquist College of Business. He served as Dean of the College from 2008 to 2010. Prior to becoming Dean, he served as Head of the Marketing Department and taught sports business classes at the Warsaw Sports Marketing Center.

Dr. Howard has authored or co-authored three books and close to 100 articles on sport and leisure industry topics. His book with John Crompton, Financing Sport, is the first comprehensive textbook on the many traditional and innovative revenue acquisition methods available to sports organizations. He has served as a consultant to the NFL, several major league teams, and a number of intercollegiate athletic departments on facility development projects. Dr. Howard is the founding editor of the International Journal of Sport Finance and has served on the editorial boards of the Sport Marketing Quarterly and the Journal of Sport Management.

John L. Crompton holds the rank of University Distinguished Professor and is both a Regents Professor and a Presidential Professor for Teaching Excellence at Texas A&M University. He received his basic training in England. His undergraduate work was in physical education and geography at Loughborough College. After teaching high school for a year, he attended the University of Illinois, where he completed a MS degree in Recreation and Park Administration in 1968. In 1970, he was awarded another MS degree from Loughborough University of Technology, majoring in Business Administration.

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