Find Your Difference : Challenging Conformity in Business and in Life

Part exploration and part exhortation, Find Your Difference is a unique collection of observations, case studies, and hard-earned lessons from marketing expert and BRAND Is a Four Letter Word author Austin McGhie.

With humor and wisdom, McGhie makes the case for identifying your difference, highlights the importance of being distinctive, points out the "difference dampeners" that hold you back, and offers advice for creating real-world difference in business and in life. Here, you'll learn:

• How to identify what makes your brand and products unique


• The top ten things to consider as you pursue difference


• A five-step plan for getting those around you prepared to "do different"

No matter what you're selling, difference is key to building an audience. This practical guide provides thought-provoking tips and strategies designed to challenge you, inspire you, and, most importantly, help you find your difference.

Before turning thirty-five, Austin McGhie led a CPG marketing and sales team and a top advertising agency. Since then, he has successfully gotten older, run two more agencies, and built a nationally recognized marketing strategy business from the ground up before selling it to a global communications company. Today, he and his business partner, Alpa Pandya, happily run a small but mighty marketing strategy consulting business, somewhat appropriately named Find Difference. Along the way, Austin has advised clients such as Kellogg's, Disney, Boeing, Nike, ESPN, NBC, YouTube, Levi Strauss, Westin, Amazon, Facebook, Visa, and Unilever. Austin splits his time between San Francisco and Bodega Bay, with his wife, JJ, and their dog, Chili, surrounded by his beautiful and strongly opinionated nuclear family. In addition to participating in a host of writing and speaking engagements, Austin is the "almost-bestselling" author of BRAND Is a Four Letter Word: Positioning and the Real Art of Marketing. Visit him at FindDifference.com.