Find a Niche and Scratch It: Marketing Your Congregation

Language: English

Published by Alban Institute, Inc, 2003

1566992753 / 9781566992756

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Jesus was uniquely adept in the art of reading people. He fit his approach to the precise needs and interests of the person with whom he was dealing, and he spoke the cultural language of that individual. In this book, Robert Perry takes what Jesus and others have done intuitively-niche marketing-and provides a framework for applying those principles in everyday practice. Convinced that congregations can learn from the wisdom of secular disciplines and apply that wisdom to congregational life without damaging the integrity of the Christian faith, Perry offers a detailed process for using sound marketing principles to identify a congregation's strengths and the needs of its community, and to develop strategies for effective ministry.

Seller Inventory # CIN1566992753VG

Title
Find a Niche and Scratch It: Marketing Your Congregation
Author
Robert L Perry
Publisher
Alban Institute, Inc
Publication year
2003
Condition
Very Good
Binding
Paperback
Language
English
ISBN 10
1566992753
ISBN 13
9781566992756

World of Books Inc

Montgomery, IL, U.S.A.

4-star seller

AbeBooks seller since March 23, 2026

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