Find Your Yellow Tux: How to Be Successful by Standing Out

Stop standing still. Start standing out.Whether in school, factories, or corporate offices, people are in a mad rush to the middle, going about their business and fitting in. The problem is, while you may feel as if you’re doing your own thing, you’re not—you’re doing what’s expected of you. To stand out, take whatever you think is normal, and do the exact opposite.In Find Your Yellow Tux, Jesse Cole, in-demand speaker and baseball ringleader, shares how you can achieve amazing things by doing the unexpected. Using examples from his life and the lives of his heroes—P. T. Barnum, Walt Disney, and MLB owner Bill Veeck—Cole shows how to reinvigorate your goals, reignite your passions, and excel in business and beyond.The time to break the mold is now—with Find Your Yellow Tux, you'll discover how to find joy and success in everything you do.

Jesse Cole is the founder of Fans First Entertainment and owner of the Savannah Bananas baseball team. He's been featured on MSNBC and as a keynote speaker all over the country, promoting his motto, "If it's normal, do the exact opposite." The Bananas have been featured on CNN & ESPN and have been named Organization of the Year, Entrepreneur of the Year, Business of the Year and won the CPL Championship in their first year.  The Bananas are known for their unique promotions and for selling out every game for two straight seasons.  The team now has a waitlist for tickets in the thousands. Cole released his first book "Find Your Yellow Tux" in January of 2018 and launched the book with a World Book Tour...at Epcot. Cole, known as the Yellow Tux Guy, owns seven yellow tuxedos and is the host of the Business Done Differently podcast.