Finding Brand: A Step by Step Guide to Intentionally Creating Your Brand

What if your business had a well-defined brand? If you take two businesses with the same business model, pricing, and location, one which had a well-defined brand, while the other did whatever felt right. Nine times out of 10 you would see the business that practiced good branding is the one that would succeed. Don't you want that kind of opportunity for your business? In Finding Brand: A Step by Step Guide to Intentionally Creating Your Brand, Global Brand Guru, Tisha Oehmen, teaches you, step by step, how to intentionally craft your brand and use it as a foundation for your business success. Each simple step in this guide offers you an explanation of the concept, examples from other businesses, an example of how to complete the exercise yourself before turning you loose to do the same for your own business. Each exercise will help you reveal a new facet of your brand position, allowing you to uncover a bit more of your brand.

Tisha Oehmen is a professional brand strategist and a leader in the branding field. Ms. Oehmen has been voted a Global Brand Guru two years running for her inspirational and engaging teaching style. She is also the co-founder of Oregon-based Paradux Media Group, a marketing agency. Ms. Oehmen is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. She has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide. True brand, no matter how big or small, has longevity. Creating a brand that has longevity, that have a laser-like focus, is Ms.Oehmen's gift that she shares with you throughout the course of this book.