Finding the Force of the Star Wars Franchise: Fans, Merchandise, and Critics (Popular Culture and Everyday Life)

In 1977 a single film called Star Wars exploded on the consciousness of the world. Since then the franchise, created by George Lucas, has become a global entertainment corporation. The merchandise of the original trilogy was largely confined to toys and games, but those games have since become computerized, the toys more sophisticated, and Star Wars has moved into the multi-media environment of the twenty-first century in ways unimaginable in the long-ago world of 1977. Computer games and web sites, novels, animated television shows, as well as a new trilogy of films, have all placed Star Wars at the center of world popular culture.
Finding the Force of the Star Wars Franchise brings together contributors who critically analyze the Star Wars universe from many perspectives. Topics include war, foreign policy, gender roles, spirituality and religion, toy play and adult collecting, creative fandom, race, special effects, and mythology.

The Editors: Matthew Wilhelm Kapell edited, with William G. Doty, Jacking in to the Matrix Franchise (2004). An anthropologist and historian, he has published on topics as diverse as the genetics of human growth, utopian thought, and Christian romance fiction.
John Shelton Lawrence is Professor Emeritus of Philosophy at Morningside College, Sioux City, Iowa. He wrote, with Robert Jewett, Captain America and the Crusade against Evil (2003) and the multiple award-winningThe Myth of the American Superhero (2002).