Title: Finding Metaphor in Grammar and Usage: A methodological analysis of theory and research (Converging Evidence in Language and Communication Research)
Publisher: John Benjamins Publishing Company
Publication Date: 2007
Language: English
ISBN 10: 9027238979
ISBN 13: 9789027238979
Binding: Hardcover
Condition: Very Good

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Synopsis

Cognitive linguists have proposed that metaphor is not just a matter of language but of thought, and that metaphorical thought displays a high degree of conventionalization. In order to produce converging evidence for this theory of metaphor, a wide range of data is currently being studied with a large array of methods and techniques. Finding Metaphor in Grammar and Usage aims to map the field of this development in theory and research from a methodological perspective. It raises the question when exactly evidence for metaphor in language and thought can be said to count as converging. It also goes into the various stages of producing such evidence (conceptualization, operationalization, data collection and analysis, and interpretation). The book offers systematic discussion of eight distinct areas of metaphor research that emerge as a result of approaching metaphor as part of grammar or usage, language or thought, and symbolic structure or cognitive process.

Review

"Reading of this monograph will leave no doubt as to the fact that the author was able to present his claims in a systematic and efficient manner. The architecture of the book consequently builds its arguments, the coverage of the field (albeit restricted to just one approach, cognitive linguistics) is most comprehensive, the conclusions are logically driven and clearly stated. This book is an important step in increasing the level of methodological rigor in metaphor research, and, more broadly, in cognitive linguistics. With this excellent book cognitive linguistics becomes more methodologically self-aware however in its level of formalization still remains far-apart from formal approaches." Danko Sipka, Arizona State University.

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