Finding the Way: The Entrepreneur's Tale

Wall Street Journal Bestseller
#1 New Release and Amazon Best Seller in Business Health & Stress and Strategy & Competition
Amazon Best Seller in Small Business

A tale of mentorship, hard truths, and the path to success

In this fictional account of an entrepreneur's rollercoaster ride to the top, Cap Treeger crafts a series of dynamic, well-drawn lessons for anyone that wants to start or build a business. The hero of the story, Ren, is fired up with ambition and has a strategic dream in place to build his own startup from the ground up, but he has a lot to learn about how this particular sector of the business world works. Fortunately, Ren has the guidance of generous and invested mentors, and their sound recommendations and warnings are chronicled as Ren makes decision after decision. With their advice, as well as his own encounters with trial and error, he discovers that who he chooses to employ and partner with, and how he engages with them, makes all the difference.

Ren's journey guides readers through numerous factors necessary for success, including building a solid team with strategic placement of individuals in carefully selected roles appropriate to their skill sets and crafting the all-important business model. Ren navigates the daunting process with grace and hands readers an account loaded with insight-rendering Finding the Way, told in a straightforward and reader-friendly manner, a valuable gem amidst business-building literature.

Cap Treeger (not his real name) is a serial entrepreneur and investor. He has been involved in various roles in building a number of businesses in multiple industries. The author has invested directly in several dozen early-stage ventures, and indirectly in hundreds more, through his engagement in local angel and venture funds. He enjoys “experience sharing” to pay forward what he has learned from his mentors, as well as his own successes and failures, to hopefully assist others in finding their way.