Fire in the Machine: Driving Entrepreneurial Innovation in Large CPG Organizations
Language: English
Published by Lioncrest Publishing, 2022
- Softcover
- New
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
AbeBooks seller since January 28, 2020
Condition: New
US$ 21.45
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- Title
- Fire in the Machine: Driving Entrepreneurial Innovation in Large CPG Organizations
- Author
- Tofel, Jonathan; Sasson, Carolina
- Publisher
- Lioncrest Publishing
- Publication year
- 2022
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1544530161
- ISBN 13
- 9781544530161
As a driver of disruptive innovation in large CPG and established corporations, your size is an advantage––one you can leverage for incredible results.
But you need more. In this revision of Fire in the Machine, Jonathan Tofel and Carolina Sasson provide a practical guide built around the EMBR framework and insight gained from decades spent working within and consulting for Fortune 500 Companies. They share the strategies that have helped their CPG clients harness entrepreneurialism and balance the startup mindset with big business systems to unleash the best of both worlds.
Fire In the Machine is an insightful journey into the challenges that all great innovators in large corporations eventually face. This is your chance to leverage new strategies and realize the growth that’s possible when entrepreneurial innovation is in the driver’s seat.
"Synopsis" may belong to another edition of this title.
About the Author
Carolina Sasson is the Chief Operating Officer at Mission Field, where she embraces a holistic, iterative approach to help Fortune 500 clients develop big ideas. Starting her marketing career at P&G, Carolina launched a natural food startup in Boulder, Colorado, before spending a decade at Whitewave Foods and eventually leading The Seed Group, an internal innovation incubator.
"About the title" may belong to another edition of this title.
GreatBookPricesUK
Woodford Green, United Kingdom
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