Fire in the Machine: Driving Entrepreneurial Innovation in Large CPG Organizations

As a driver of disruptive innovation in large CPG and established corporations, your size is an advantage––one you can leverage for incredible results.

But you need more. In this revision of Fire in the Machine, Jonathan Tofel and Carolina Sasson provide a practical guide built around the EMBR framework and insight gained from decades spent working within and consulting for Fortune 500 Companies. They share the strategies that have helped their CPG clients harness entrepreneurialism and balance the startup mindset with big business systems to unleash the best of both worlds.

Fire In the Machine is an insightful journey into the challenges that all great innovators in large corporations eventually face. This is your chance to leverage new strategies and realize the growth that’s possible when entrepreneurial innovation is in the driver’s seat.

Jonathan Tofel is the founder and CEO of Mission Field. Before helping companies like PepsiCo, General Mills, and Kellogg's create disruptive innovations, Jonathan worked in Brand Management at P&G, Marketing and Innovation at Oxi Clean, and was an entrepreneurial consultant for The Clorox Company. Jonathan has founded two consultancies and continues to design and implement models for rapid innovation.

Carolina Sasson is the Chief Operating Officer at Mission Field, where she embraces a holistic, iterative approach to help Fortune 500 clients develop big ideas. Starting her marketing career at P&G, Carolina launched a natural food startup in Boulder, Colorado, before spending a decade at Whitewave Foods and eventually leading The Seed Group, an internal innovation incubator.