On the Firing Line: My 500 Days at Apple is Gil Amelio's gripping and fast-paced recollection of what happened during his seventeen months as the CEO of Apple. This is the revealing story of how a proven high-technology turnaround artist took on the biggest challenge of his career--and perhaps his life. At once a frank revelation of the inner workings of Apple and a cautionary tale of business in today's changing marketplace, On the Firing Line is a must-read for Apple devotees and anyone interested in the politics of today's digital economy.

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Bibliographic Details

Title: On the Firing Line: My 500 Days at Apple
Publisher: HarperCollins Publishers Inc
Publication Date: 1998
Language: English
ISBN 10: 0887309186
ISBN 13: 9780887309182
Binding: Hardback
Condition: Very Good

About this title

Synopsis

The former CEO of Apple Computer reveals the behind-the-scenes clashes of personality and business philosophy he experienced during his seventeen months with the company

About the Author

Gil Amelio was CEO of National Semiconductor and group president of Rockwell International before serving most recently as CEO and chairman of Apple. Among his accomplishments are 16 patents he holds alone or jointly. In 1991 he was named recipient of the prestigious Masara Ibuka Consumer Electronics Award. Amelio has been profiled in magazines as wide-ranging as Wired, Business Week and Fortune. He lives in California with his wife, Charlene.

William L. Simon, who has been writing professionally for more than 30 years, is a bestselling author, Global Business Book Award nominee and winner of more than a dozen festival awards for his film and television writing. Among his other works are Setting Sail, a documentary he wrote and produced with Walter Cronkite and Early Warning for Universal Studios. He lives in Rancho Santa Fe, California, with his wife, Arynne.

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