The first business plan is often the most difficult to write. A company may have little or no history, and often may not know lender requirements, what to stress and what to avoid. Your First Business Plan simplifies the process by outlining the different parts of a business plan and, in an uncomplicated question-and-answer style, helps the business owner create a winning plan for their business. The easy-to-follow chapters show entrepreneurs how --Think through strategies and balance enthusiasm with facts --Capture and hold the interest of potential lenders and investors --Understand and develop their financial statements --Recognize the unique selling advantage of their products or services --Avoid potentially disastrous errors like undercapitalization and negative cash flow Also included in this --A glossary of planning and financial terms --A complete sample business plan

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The first business plan is often the most difficult to write. Your First Business Plan simplifies the process by outlining the different parts of a business plan and, in an uncomplicated question-and-answer style, eases you into the creation of a winning plan for your business. Easy reading chapters will show how to think through strategies and balance enthusiasm with facts, avoid potentially disastrous errors like undercapitalization and negative cash flow, capture and hold the interest of potential lenders and investors, understand and develop financial statements, and recognize the unique selling advantage of products or services. Also included are a glossary of terms and a complete sample business plan. Joseph Covello and Brian Hazelgren walk you step-by-step through the entire process helping you as a novice businessman understand who your customers are, who your competition is, how to assess the strengths and weaknesses of your management team,and how to construct and present your finances. -- Midwest Book Review

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