First Course in Business Statistics, A

Key Benefit: Provides an introduction to statistics for business and economics with extensive coverage of data collection and analysis as needed to evaluate the reported results of statistical studies and to make good business decisions. Key Topics: It stresses the development of statistical thinking, the assessment of credibility and value of the inferences made from data — both by those who consume and those who produce them — and features numerous case studies, examples, and exercises — all drawing on real business situations and recent economic events. Market: Business managers and analysts, as well as students pursuing a career in the business field.