The First Domino: How to land your first client in 90 days or under

If you can win one, you can win them all.

In The First Domino, multi-award winning bestselling author and world-renowned negotiation expert Tim Castle reveals the breakthrough strategy to land your first flagship client – and how this single move can trigger a chain reaction of sales wins, credibility, and unstoppable growth.

Tim shows entrepreneurs, salespeople, and business leaders how to:

• Create a flywheel of opportunities
• Take more risk, live on the edge
• Set and achieve impossible goals
• Break free from self-limiting beliefs
• Craft irresistible offers
• Beat procrastination
• Differeitate yourself from the competition
• Build leverage into every action
• Locate and open invisible doors
• Create a chain reaction of sales success stories that multiply over time
• It's a guide to transform results 90 days or under
• New role, new product, new client patch - accelerate and expand at speed
• The Psychology of Sales in a playbook
• Build your empire
• Read on the weekend, implement on Monday

This isn’t theory. It’s a sales strategy playbook forged in the real world – a blueprint designed to help you increase sales, generate sales leads, and create outcomes that set you apart. Whether you’re struggling to get your foot in the door, or ready to move from good to great at sales, The First Domino hands you the mindset, tools, and tactical steps to win – and keep winning.

Your first client isn’t the endgame. It’s the beginning of your empire.
And success isn’t random. It’s engineered – one domino at a time.

PRAISE FOR THE FIRST DOMINO

"Tim Castle has done something special with The First Domino. This isn’t just a book about strategy – it’s about what happens when you lead with heart. A powerful reminder that success starts with how you show up for others.”

— WILL GUIDARA, Author of Unreasonable Hospitality

“Most people wait for opportunity. This book teaches you to create it. Read it. Apply it. And watch everything change”

— JAMES LAWRENCE, The Iron Cowboy

"The playbook for creating your own big break, no permission required...It's the catalyst you've been waiting for".

— MARK RAFFAN, Author and Founder of Negotiations Ninja

"One decision. One Action. That's all it takes to change everything. Tim Castle delivers the mindset and the method."

— DAVID MELTZER, Chairman of the Napoleon Hill Institute

Tim Castle is a globally recognized negotiation expert, bestselling author, and award-winning trainer at the forefront of the intersection between human negotiation mastery and artificial intelligence.Ranked among the world's top 30 negotiation professionals, Tim is the author of acclaimed books including The Art of Negotiation, The Momentum Sales Model, and The First Domino. His work has inspired thousands of professionals and is used by universities, businesses, and leaders worldwide to drive sales, secure flagship clients, and achieve high-stakes outcomes.As an authority on AI-driven negotiation strategies, Tim is pioneering how technology and emotional intelligence combine to create trust, psychological safety, and breakthrough results in the digital era. He is also the founder of The School of Success, where he coaches individuals and organizations to unlock their potential through advanced negotiation, sales, and mindset training.Through his writing, speaking, and teaching, Tim continues to shape the future of negotiation, proving that the human edge - enhanced by AI - is the ultimate competitive advantage.