Your First Startup (Book 2): The Next Steps

Wayne continues the journey from the first book. For the new or more experienced business owners he explains step-by-step, in detail how to make or continue the leap from traditional employment and create a business with enough income to pursue your dreams. This book provides the tools that a new entrepreneur needs in straight talk. The focus is on the 99% of new businesses not unicorns. If your ONLY goal is to get money from investors this is NOT for you. Wayne delivers real-world experience for those who share the vision that to offer something of value (a product or service) to paying clients is one of the best signs that you have a real business and not some unicorn chaser.

- Learn from his experience with his own lean startup venture. This hands-on book will launch you on your way.
- Avoid the mistakes that sink new businesses
- Expanded email marketing chapters, this alone will save you lots of consulting fees
- How to locate customers: how to capture and keep them
- Learn which advisors you need and the ones to avoid
- Make more intelligent decisions elevate your profits

Wayne is known for the success that his students and readers of his books have. He is a trader trainer, coach and entrepreneur in demand. From his base in Copenhagen, this demand has led to trader training & speaking engagements in the United States, China, Jamaica, Norway, United Kingdom, Sweden, etc. Prior to Europe, he was based in New York City. His books are used to teach some of the world's brightest for ex. at Copenhagen Business School & Nanjing University.

He is also a guest columnist to several financial magazines, for example CryptoCoin.news and in Spanish at Estrategias de Inversión.

He has held several positions in investment banking including: Regional Manager for teams of Investment Advisors servicing North America & Middle East Regions (based in Denmark and London), Training Consultant to financial institutions. He also headed the Trader Training program at a leading investment bank.