My First Time: Top World Creatives Talk About Their First Commercial (Ad or Site) and What They Learned from it

And All You've Heard About The Crazy World of Advertising Doesn't Even Come Close. From the top ad people all over the world, the ones who create the best TV commercials and ads, the ones you love, the ones you remember, the ones you wish you had thought of yourself, come their own stories, in their own words, about the first work they ever did. And lived to talk about it. Barely. They talk about the zaniness and craziness. They talk about the good guys and the bad girls and vice versa. They talk about things you only think can happen on TV or in the movies, but actually happened to these people. You may not believe what you will read, but in the ad world, you may not believe what you see, either. Here's a partial list (in alphabetical order) of the top global creative leaders whose stories you'll read: David Angelo (Chairman, CCO, David&Goliath) Rosie Arnold (Deputy ECD, BBH/London) Nick Bailey (ECD, AKQA/Amsterdam) David Baldwin (Lead Guitar, Baldwin &) Jamie Barrett (Partner, ECD, Goodby, Silverstein & Partners) Susan Credle (CCO, Leo Burnett) Greg Di Noto (Partner, CCO, Deutsch, Inc./NY) Mark Fitzloff (Partner, Co-ECD, W&K/Portland) Ian Grais (CCO, CO-Founder, Rethink/Canada) Nick Law (CCO, R/GA) Kevin McKeon (ECD, StrawberryFrog/NY) Malvika Mehra (National CD, GREY India); Al Moseley (Managing Partner, ECD, 180/Amsterdam) Robert Rasmussen (N.A. CCO, TribalDDB) Rob Riley (Partner, Global CCO, Crispin, Porter, Bogusky) Kevin Roddy (CCO, Chairma, Publicis & Hal Riney/SF) Ted Royer (Partner, ECD, Droga5/NY) Mariano Serkin (CO-ECD, Del Campo Nazca Saatchi & Saatchi/Buenas Aires) Rob Strasberg (CCO, Vice Chairman, DONER) Carlos Vaca (President, ECD, BBDO/Mexico) Robert Wong (Global CCO, Google Creative Lab)

Editor: PHIL GROWICK is the managing director of the Howard-Sloan-Killer Group in New York City, the retained executive search firm specializing in top talent in all forms of media. His friendships with some of the world's most influential advertising creatives led to this book's creation. His first Sherlock Holmes novel, The Secret Journal of Dr. Watson, was published in May 2012.