The Five Principles of Performance Thinking

When it comes to performance, great businesses and impressive individuals do more than simply deliver their numbers. They also engage with us; they make a human connection; a great performance moves us in some fundamental way. Great companies, great teams, and great individuals are defined y a wider set of abilities that create extraordinary levels of performance. This book explores the mindsets and techniques used by top performing artists and adapts these for the creation and delivery of great business performance. Based on five core principles - 'Adopt the Artistic Mindset', 'Build Connected Ensembles', 'Create Compelling Narrative', 'Rehearse Creatively', 'Deliver Brilliant Performances' - the authors bring together unique perspectives and methods for anyone in business who wants to excel in their work and career.

Dr Mark Powell is a business writer, consultant and entrepreneur. A business and strategy consultant for over 30 years, Mark also had a successful career as a competitive Latin American dancer, winning over 50 titles including two British and two World Championships. His increasing focus has been on using a deep understanding of the performing arts to solve modern day business challenges.
Jonathan Gifford is a business author whose books include 'History Lessons'; 'Blindsided'; '100 Great Leadership Ideas'; and '100 Great Business Leaders'. Jonathan worked as a Fleet Street advertising man before moving into magazine publishing with BBC Magazines. He played saxophone in bands in Canterbury, where he studied philosophy at the University of Kent, and later in London where he continued to play semi-professionally throughout his business career.