The Fixed Operations Playbook: A Strategic System for Building High-Performing Service, Parts, and Collision Centers (Morrison Leadership Library)

Take your Fixed Operations performance to the next level.

Book Two of the Morrison Leadership Library moves beyond the fundamentals and into the advanced leadership, operational, and performance strategies required to build exceptional Service, Parts, and Collision operations.

Drawing on more than four decades of real-world automotive experience, Larry Morrison provides practical systems for leaders who want to strengthen their teams, improve accountability, increase profitability, and create operations capable of delivering consistent results.

Inside Volume II, you'll explore:

• Advanced Service and Parts operations strategies
• Collision Center excellence and profitability
• Employee development, leadership, and culture
• KPIs, scorecards, and performance management
• Marketing, customer experience, and retention
• Systems, processes, and continuous improvement
• Long-term growth and future-proofing your operation

This is not theory. It is a practical playbook built around the realities dealership leaders face every day.

Whether you are a Dealer Principal, General Manager, Fixed Operations Director, Service Manager, Parts Manager, Collision Center Manager, or an emerging automotive leader, Volume II provides the frameworks and disciplines needed to turn opportunity into measurable performance.

Real-world strategies. Proven systems. Measurable results.

Take your Fixed Operations performance to the next level.

Volume II of The Fixed Operations Playbook moves beyond the fundamentals and into the advanced leadership, operational, and performance strategies required to build exceptional Service, Parts, and Collision operations.

Drawing on more than four decades of real-world automotive experience, Larry Morrison provides practical systems for leaders who want to strengthen their teams, improve accountability, increase profitability, and create operations capable of delivering consistent results.