Flash Math Creativity

Also featuring: Keith Peters, David Hirmes, Lifaros, Paul Prudence, Pavel Kaluzhny, Ken Jokol

Forget school math class, Flash math is about fun. it's what you do in your spare time - messing around with little ideas until the design takes over and you end up with something beautiful, bizarre, or just downright brilliant.

It's a book of iterative experiments, generative design; a book of inspiration, beautiful enough to leave on the coffee table, but addictive enough to keep by your computer and sneak out while no-one's looking so you can go back to that Flash movie that you were tinkering with 'til 3 o'clock this morning.

In New Masters of Flash the designers told us about themselves and deconstructed their finest effects. Well this time we've gathered the best in one book and simply asked them to go away and do what they do best: play. We give you the code and explain the essence, then you take your inspiration and run with it.

Kip Parker is a resident of London, born on 31 January 1973. Having previously worked as a van driver, nanny, ice cream seller, sandwich maker and band manager, in 1997 he answered an ad that asked "Do you want to be a web designer?" Kip works through his own company, Hi-Rise, and in collaboration with Anthony Burrill as friendchip. friendchip's first commercial job was for German electronic band Kraftwerk, and has gone on to work largely with bands and music companies. Projects include ongoing work for 13amp.tv, and a new site for Bjork (littleibooks.com). As Hi-Rise, Kip works with airside on a multi-player game for 23rdfloor.com.